GS1 Digital Link QR code
The QR code that works at the till and on the shopper's phone, as retailers move from barcodes to 2D codes for GS1 Sunrise 2027. One code on the pack opens a product page for shoppers and gives store systems the GTIN they need.
What is a GS1 Digital Link QR code?
A GS1 Digital Link QR code puts your product's GTIN, the number under its barcode, inside a web address. The same code on the pack rings up at the till and opens a product page on shoppers' phones: details, recipes, instructions and the EU Digital Product Passport. Retailers are moving to these 2D codes for GS1 Sunrise 2027.
What’s inside the code
https://qr.relyqr.com/01/09506000134352
01 is GS1's identifier for the GTIN, followed by the 14-digit GTIN. Optional parts, like /10/ for a batch or lot and /21/ for a serial number, can follow.
How to make a GS1 Digital Link QR code
- 1
Enter your GTIN
The 8, 12, 13 or 14 digits under your barcode. We check the check digit.
- 2
Add product details
Name, brand, photo, facts, and links like recipes, instructions and sustainability.
- 3
Create and print
Sign in with Business. Update the page any time; the code on the pack never changes.
What happens when someone scans it
Shoppers get a product page with your details and links; point-of-sale scanners read the GTIN from the same code. GS1's Sunrise 2027 goal is for retail scanners to read 2D codes like this by the end of 2027.
Always dynamic
GS1 codes are dynamic by design: the GTIN in the address never changes, but the page behind it can. Update product details, add a recall notice or a new recipe, and the code on every pack keeps working.
No watermark, and RelyQr codes never expire, on any plan. Static vs dynamic, explained
Where people use GS1 Digital Link QR codes
- Food and drink packaging
- Cosmetics and personal care
- Textiles with an EU product passport
- Batteries and electronics
Printing a GS1 Digital Link QR code
Size depends on your sector's GS1 rules, so check the GS1 General Specifications and test with your retailer's scanners before a big print run. QR code size chart
- Test with your retailer's scanners before a big print run.
- Fill in the passport section if your products fall under the EU's ESPR rules.
GS1 Digital Link QR code not working?
- The till doesn't read the code
- Many point-of-sale scanners still read only linear barcodes. Keep the regular barcode on the pack next to the QR code while retailers move to 2D.
- The check digit is rejected
- The last digit of a GTIN is calculated from the others. Copy the number from your GS1 account rather than retyping it.
- Shoppers see a bare page
- The page shows only what you add. Fill in the product name, photo and links.
More causes and fixes: QR code not scanning? and QR code stopped working?
GS1 Digital Link QR code questions
What is GS1 Digital Link?
A GS1 standard that puts your product's GTIN into a web address, so one QR code works for both shoppers' phones and store checkouts.
Do I need a GS1 barcode number?
Yes. You need a GTIN from GS1 (or your existing barcode number).
Which plan includes it?
Business includes 50 products; Enterprise is unlimited.
What is GS1 Sunrise 2027?
It's GS1's industry goal for retail point-of-sale scanners to read 2D barcodes, such as GS1 Digital Link QR codes, by the end of 2027, so brands can move product information into one code.
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Scan alerts in your pocket
Everything here works on the web. The app is coming soon to iPhone, iPad and Android, with instant scan alerts, a safe scanner and home-screen widgets.